October 13th, 2008
This week the topic is Brand Wagon.(programme is available in real player which can be downloaded for free)
Summary: Companies are obsessed with creating and nurturing their brands, but what is the business of branding all about? To get some insights, Peter Day visits a museum of brands that failed, and hears from the people trying to revive “zombie” brands from the dead.
There are no tasks with these listenings, just relax and listen and try to grab as much as you can. Do not worry if you don’t understand much now because if you listen to these programmes regularly, your ear will get used to listening these programmes very soon.
October 13th, 2008
Updating a Classic: Writing a Great Business Plan
The Power of Language
September 3rd, 2008Here’s an interesting article on myths and beliefs about learning
Students’ projects
August 27th, 2008We have just updated the page with students projects. Check it out!