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This week the topic is Brand Wagon.(programme is available in real player which can be downloaded for free)
Summary: Companies are obsessed with creating and nurturing their brands, but what is the business of branding all about? To get some insights, Peter Day visits a museum of brands that failed, and hears from the people trying to revive “zombie” brands from the dead.
There are no tasks with these listenings, just relax and listen and try to grab as much as you can. Do not worry if you don’t understand much now because if you listen to these programmes regularly, your ear will get used to listening these programmes very soon.

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